KISS - Keep It Simple Stupid

My favorite design principle…. KISS… Keep It Simple Stupid.

In all my years of being involved deeply in design in different formats & mediums, one thing emerges very clearly. The naturally talented practice KISS. The wannabe’s make things as complex as possible to hide the fact that they are not naturally talented after all. This applies to pretty much everything. Good design vs Bad design is evident in the simplicity or overloading of design elements within a design framework.

Since web design is closel...

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